A day in the life of the Davpack Blogger

Reading Time: 2 minutes

8.29am: Arrives fresh and ready for a hard day’s work.

8.30-8.45am: Makes cup of tea; analyses previous night’s football/soap/reality tv with colleagues, makes way to desk.

8.45-9.30am: Stares blankly at computer screen seeking inspiration. Writes the words ‘cardboard boxes’. Stares at screen some more. Deletes ‘cardboard boxes’ and writes ‘polythene bags’.

9.30am: Gets call from MD; is informed that enquiries have been made by customers concerning documents enclosed envelopes and that some information is required about them on the blog.

9.31am: Deletes ‘polythene bags’ and writes ‘documents enclosed envelopes’.

9.32-10.15am: Begins extensive research into the history, uses and manufacture of documents enclosed wallets.

10.15-10.30am: Tea break.

10.30-11.58am: Continues research. Realises there is nothing even remotely interesting or useful said on the entire internet about document enclosed wallets. Anywhere.

11.59am: Sales Director pops head through door and asks for lunchtime cover in Sales office.

12.00-1.30pm: Works in Sales; sells several postal boxes, some plastic sheeting and even a heat sealer, but no document wallets. Stomach rumbles.

1.30-2.00pm: Lunch.

2.00-2.10pm: Writes ‘Document enclosed envelopes appeared from nowhere on a warm summer day in Hartlepool in the early 1960s’. Deletes it. Writes ‘Document enclosed envelopes have no known history’. Deletes it. Writes ‘Waterproof documents enclosed wallets are a great way of making important paperwork readily identifiable and accessible on parcels’. Deletes it.

2.10-2.30pm: Stares at screen some more.

2.30-4.30pm: Writes 42 more opening lines for intended blog, none of which lead to a second sentence.

4.30-4.50pm: With time rapidly running out, makes up article which describes in detail how the idea for documents enclosed wallets came in a dream to an unemployed Yorkshire miner and how his life and the world of postal packaging were transformed forever. Sends to MD. Waits.

4.58pm: Gets call from MD. Is congratulated on an interesting and informative piece of writing and is given the rest of the day off.

4.59pm: Goes home.

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Dave Smith

With a background that has included spells in marketing and editorial management in the publishing and performing arts industries, Dave is now a valued member of Davpack’s marketing team, where he is our lead blogger and senior copywriter. Still relatively new to the business, he will be aiming to look at the world of cardboard boxes and packaging materials from a slightly different angle to the usual. Davpack

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