Innovation / New Packaging & Design
Want to WOW your customers?
The opportune time to wow your customers and showcase your company’s creative ability is during the festive season, with some retailers preparing as early as 7 months in advance for the busiest time of the year. While not all businesses have long purchasing processes or lengthy logistics lead times,Read More›
Craft Business 101: Branding Outside the Box
The role of the internet in today’s society continues to evolve, from online shopping to online promotions, this modern day distribution channel has proven itself to be an effective starting point for establishing brand awareness. With online retail brands such as ASOS, Zalando and BooHoo, demonstrating year on year thatRead More›
What is Mobile-Engaged Packaging and Can Small Businesses Benefit?
Two thirds of Brits now own a smartphone, and these devices have become more popular than laptops as a means of getting online. The proportion of smartphone owners is highest amongst 16 – 24 year olds, at 90%, but older generations are also getting on board with this technology atRead More›
Key Insights From 2016’s Packaging Innovations Event
Packaging Innovations 2016, which took place in February, brought together the packaging industry in order to foster positive relationships, inspire developments, and showcase new innovations and approaches. The latest trends in the industry were on show, while new technologies wowed the crowd. As the UK’s most wide-ranging packaging event, PackagingRead More›
Ingenious packaging: 5 examples that catch the eye
One vital function of packaging is identification. It should carry information about both the product and the brand. With so many brands vying for consumers’ attention, it is important for products to be eye-catching. Since packaging provides the consumer’s first contact with a product, it plays the primary role inRead More›