Retail & E-Commerce
Deciding on the perfect packaging solution for your retail or e-commerce store can be a tricky business: it effectively represents your brand. Understanding exactly why that is, and why packaging plays such an integral role in marketing your business, however, is an essential step in choosing the most appropriate and beneficial packaging solution.
In the modern consumer market, excellent customer value and service can be your trump cards — they’re essential components of customer retention and acquisition. If you run an e-commerce store, for example, and send out an expensive product that has poor security packaging, the chances of a repeat purchase can drop significantly. A company that adheres to customer beneficial values will have them filtering through all aspects of the business; from branding to products being delivered through a customer’s letter box.
So, in this section, you will learn about how packaging works in the world of retail and e-commerce, why it’s so incredibly important to get right in order for you to stand out from the pack, and how to not only meet your customer’s expectations, but exceed them.
Often referred to as postal wraps, econoBOOK packaging is uniquely built to protect and restrict movement by using folding arms to cushion the enclosed item and reduce void space. This not only secures the package, but by reinforcing the corners this form of packaging is extremely durable when undertaking theRead More›
There has always been an emphasis on business branding, however only recently has there been such great attention on not only creating a positive unboxing experience but an everlasting experience upon delivery With 20% of consumers buying decisions being influenced by unboxing videos, such visual feedback can help businesses understand consumerRead More›
After much preparation, you are about to launch your retail store. You have enticingly prepared your shop and you’re eager to welcome new customers. You have all the goods you need in your stockroom or warehouse, and you may have selected a 3PL for storage and shipping. But, have youRead More›
If you’re starting a new ecommerce business, packaging should be seen as an extension of the product you’re selling. We have essentially now moved towards ‘buying experiences’. The end goal of simply delivering the product to someone is not really enough anymore; in an age of one-upmanship, businesses are strivingRead More›
If you’re one of the ever increasing number of people already running or thinking about setting up an online business, you’ll probably know that keeping up with the latest developments in search engine optimisation, digital marketing, ecommerce and social media can be a full-time job in itself. There are literallyRead More›