Retail & E-Commerce
Deciding on the perfect packaging solution for your retail or e-commerce store can be a tricky business: it effectively represents your brand. Understanding exactly why that is, and why packaging plays such an integral role in marketing your business, however, is an essential step in choosing the most appropriate and beneficial packaging solution.
In the modern consumer market, excellent customer value and service can be your trump cards — they’re essential components of customer retention and acquisition. If you run an e-commerce store, for example, and send out an expensive product that has poor security packaging, the chances of a repeat purchase can drop significantly. A company that adheres to customer beneficial values will have them filtering through all aspects of the business; from branding to products being delivered through a customer’s letter box.
So, in this section, you will learn about how packaging works in the world of retail and e-commerce, why it’s so incredibly important to get right in order for you to stand out from the pack, and how to not only meet your customer’s expectations, but exceed them.
As a start-up you will likely face many challenges and choosing your packaging for your first products will probably be one of them. There are several factors you need to be aware of such as budget, marketing value and storage space. Although it might seem a lot to think aboutRead More›
With businesses increasingly taking place online and becoming more globalised, it’s no surprise that the demand for good quality postal packaging is on the rise. Improving your e-commerce packaging can increase your efficiency, save you money, time, increase your brand awareness and improve the experience for your customers. Boxes withRead More›
Step 3 Improve Your Online Customer Journey It is now crucial for websites to be not only mobile friendly for browsing products, but also fully optimized for full e-commerce purchasing. This is as more and more customers are routing their shopping experience through their smart devices. Therefore, this means asidesRead More›
With an increasing number of us taking to the internet for shopping, its only wise to start thinking of ways to improve the efficiency and experience of delivering products to our customers. People tend to shop online for the convenience of it (amongst other things), so having to waitRead More›
Thanks to the rise in multi-channel sellers, packaging has seen an even greater importance to its role than ever before. Consumers are becoming environmentally aware of the implications of wasteful packaging and businesses are keen on establishing cost-effective ways in which packaging that be both valuable and purposeful. In lineRead More›