Retail & E-Commerce
Deciding on the perfect packaging solution for your retail or e-commerce store can be a tricky business: it effectively represents your brand. Understanding exactly why that is, and why packaging plays such an integral role in marketing your business, however, is an essential step in choosing the most appropriate and beneficial packaging solution.
In the modern consumer market, excellent customer value and service can be your trump cards — they’re essential components of customer retention and acquisition. If you run an e-commerce store, for example, and send out an expensive product that has poor security packaging, the chances of a repeat purchase can drop significantly. A company that adheres to customer beneficial values will have them filtering through all aspects of the business; from branding to products being delivered through a customer’s letter box.
So, in this section, you will learn about how packaging works in the world of retail and e-commerce, why it’s so incredibly important to get right in order for you to stand out from the pack, and how to not only meet your customer’s expectations, but exceed them.
If you’re one of the ever increasing number of people already running or thinking about setting up an online business, you’ll probably know that keeping up with the latest developments in search engine optimisation, digital marketing, ecommerce and social media can be a full-time job in itself. There are literallyRead More›
If you’re running a mail order business, you naturally want to impress your customers enough so that they’ll immediately think of you should they have a need for your kind of product again. After all, as the old credo has it, winning a new customer is great, but winning aRead More›
One of the hardest things to do if you’re running a business is to give potential customers a good reason to spend their money with you, rather than with one of your competitors, or even on something entirely different. It may seem obvious, but without winning new customers your businessRead More›
There are right ways and wrong ways to go about running an e-store. We’ve been doing it for a long time now and, although we’d be the first to admit that we’ve made some mistakes along the way – inevitable when you consider that Davpack was a genuine trailblazer inRead More›
The signs are everywhere – mobile technology is fast overtaking the desktop pc or laptop as the platform of choice for today’s internet user. Last September, it was reported that more tablets than laptops and desktop pc’s combined would ship in the final quarter of 2013. If eCommerce operators weren’tRead More›