Retail & E-Commerce
Deciding on the perfect packaging solution for your retail or e-commerce store can be a tricky business: it effectively represents your brand. Understanding exactly why that is, and why packaging plays such an integral role in marketing your business, however, is an essential step in choosing the most appropriate and beneficial packaging solution.
In the modern consumer market, excellent customer value and service can be your trump cards — they’re essential components of customer retention and acquisition. If you run an e-commerce store, for example, and send out an expensive product that has poor security packaging, the chances of a repeat purchase can drop significantly. A company that adheres to customer beneficial values will have them filtering through all aspects of the business; from branding to products being delivered through a customer’s letter box.
So, in this section, you will learn about how packaging works in the world of retail and e-commerce, why it’s so incredibly important to get right in order for you to stand out from the pack, and how to not only meet your customer’s expectations, but exceed them.
After much preparation, you are about to launch your retail store. You have enticingly prepared your shop and you’re eager to welcome new customers. You have all the goods you need in your stockroom or warehouse, and you may have selected a 3PL for storage and shipping. But, have youRead More›
If you’re starting a new ecommerce business, packaging should be seen as an extension of the product you’re selling. We have essentially now moved towards ‘buying experiences’. The end goal of simply delivering the product to someone is not really enough anymore; in an age of one-upmanship, businesses are strivingRead More›
If you’re one of the ever increasing number of people already running or thinking about setting up an online business, you’ll probably know that keeping up with the latest developments in search engine optimisation, digital marketing, ecommerce and social media can be a full-time job in itself. There are literallyRead More›
If you’re running a mail order business, you naturally want to impress your customers enough so that they’ll immediately think of you should they have a need for your kind of product again. After all, as the old credo has it, winning a new customer is great, but winning aRead More›
One of the hardest things to do if you’re running a business is to give potential customers a good reason to spend their money with you, rather than with one of your competitors, or even on something entirely different. It may seem obvious, but without winning new customers your businessRead More›