Retail & E-Commerce
Deciding on the perfect packaging solution for your retail or e-commerce store can be a tricky business: it effectively represents your brand. Understanding exactly why that is, and why packaging plays such an integral role in marketing your business, however, is an essential step in choosing the most appropriate and beneficial packaging solution.
In the modern consumer market, excellent customer value and service can be your trump cards — they’re essential components of customer retention and acquisition. If you run an e-commerce store, for example, and send out an expensive product that has poor security packaging, the chances of a repeat purchase can drop significantly. A company that adheres to customer beneficial values will have them filtering through all aspects of the business; from branding to products being delivered through a customer’s letter box.
So, in this section, you will learn about how packaging works in the world of retail and e-commerce, why it’s so incredibly important to get right in order for you to stand out from the pack, and how to not only meet your customer’s expectations, but exceed them.
Can You Re-use and Recycle Postal Packaging?
With e-commerce now a popular and growing method of shopping, the amount of postal packaging used and needing to be disposed of has increased as well. In order to cut down waste and avoid unnecessary landfill and pollution, it’s important to understand how we can re-use and recycle postal packaging.Read More›
How To Open Your Etsy Store
Market places can be a great starting point when considering setting up your own business and selling online. Places like Etsy offer a great platform for those creating homemade goods to find an audience and customer base online and we will give you some important tips to take away whenRead More›
Packaging tips for start-ups
As a start-up you will likely face many challenges and choosing your packaging for your first products will probably be one of them. There are several factors you need to be aware of such as budget, marketing value and storage space. Although it might seem a lot to thinkRead More›
Optimising Your E-Commerce Packaging
With businesses increasingly taking place online and becoming more globalised, it’s no surprise that the demand for good quality postal packaging is on the rise. Improving your e-commerce packaging can increase your efficiency, save you money, time, increase your brand awareness and improve the experience for your customers. Boxes withRead More›
Increasing Sales in 4 Steps: Step 3
Step 3 Improve Your Online Customer Journey It is now crucial for websites to be not only mobile friendly for browsing products, but also fully optimized for full e-commerce purchasing. This is as more and more customers are routing their shopping experience through their smart devices. Therefore, this means asidesRead More›