Apr 26 2021

Creating Attractive Packaging For Gift Products

When you think of cardboard boxes, the first thing that you probably imagine is a practical and functional, yet ultimately mundane, item in a shade of brown. And while that may be true for many cardboard boxes out there, it doesn’t always have to be the case. Sometimes you want your cardboard boxes to do a bit more than just protect their contents when travelling from A to B and will grab people’s attention by looking great!

Choosing The Right Box

Creating attractive packaging can do a number of great things for your gift products and ultimately your business. Having attractive packaging can firstly add to the perceived value of the product it holds. Let’s face it, if you’re buying an expensive, luxury or gift item it won’t look good if it arrives in a scrappy box with some packing tape slapped on to it. Studies have proven that there is a strong correlation between attractive product packaging and purchases. Opting for something like our luxury gift boxes, with clean-cut edges, tuck in lids and attractive colours is a sure-fire way to improve the look of your packaging and make it more visually appealing to your customers as well as any special occasion. Alternatively, you can go down an entirely different route and pick which specific style of packaging that you want with the option to have your logo and attractive designs printed on them with our custom packaging!

Coloured Gift Boxes With Ribbon

Choosing The Right Inner Packaging

Choosing attractive outer boxes and packaging is great, but it’s only half the battle when creating attractive packaging. Paying attention to the inside of your parcels and how they will look when the recipient opens them can be just as, if not more important. After all, you don’t want to spend all your time and money on making the outer box look fantastic while leaving the inside looking boring and cheap. Luckily we have several great choices for improving the look and feel of the inside of your parcels, including wood wool and our zig zag shredded kraft paper, not only will they make the inside of your parcels more attractive but they will also act as protective packaging, helping hold your items in place within the box and absorbing knocks, bumps and impacts.

Hamper With Wood Wool & Bottles

Packaging Inserts

Although packaging inserts may not directly create attractive packaging, they can go a long way into improving the overall experience of opening up your parcels for your customers. Packaging inserts can often be used to offer even more to your customers which can be a nice surprise for them, whether it’s promoting other products for cross-selling or offering a discount for future purchases to encourage repeat customers. All these things can help to increase brand loyalty from your consumers. Luckily packaging inserts are low cost, and you don’t need to invest much to start adding them to your packaging process.

If you want your gift products to stand out amongst other competitors, it’s important to treat your packaging as part of the customer experience rather than just the functional case that holds your gift product on its journey from A to B. Creating attractive packaging can have long–lasting positive impacts for building a loyal customer base that loves your product and comes back for more!