Deb’s dilemma

Chocolate Packaging

Cruelty and mental torture come in many forms. Take my colleague Deb, for example. Apart from answering calls from customers, her main job is to work out quotes for custom boxes. Just before Christmas, Deb was asked by a potential customer to quote for some luxury chocolate packaging. He gave her the dimensions and style of the boxes he needed, and, to help her along, even sent her a sample of what was to be contained within. So far so very nice, I can almost hear you thinking. Except…

Except he asked her to send them back! And so poor Deb spent the next couple of weeks with those chocolates sitting on her desk, looking at her. “Eat me,” they cried silently to her. Occasionally they’d cry out to me as well.

And then, one day, they mysteriously disappeared.

 

Boxes of delights

That customer may not have had much of a grasp of the female psyche, but what he certainly understood was that if you’re selling or making a special gift out of luxury choccies, dropping them into the nearest plastic or paper bag just won’t do. It’s a lesson we’ve also learned here at Davpack, and to that end we’ve recently introduced a wonderful new range of packaging for chocolate and other luxury confectionery.

A number of these new chocolate boxes are made from clear acetate (they also make rather amazing jewellery gift boxes, by the way). There’s a very good reason for this: if you’re selling something people unashamedly drool over, you’re going to sell more if they can actually see them. With a gold card base, they manage to do what many would consider impossible: make chocolate look even more enticing than it already is.

 

Tetra treat

The alternative approach is to have all your sweeties on display and keep your confectionery packaging materials separate, ready to be filled with your customer’s individual selection. Ballotin boxes are often used for this, but we’re also partial to our range of coloured tetra cartons. With colours ranging from black and sunshine yellow to aqua and electric pink, they’re perfectly designed for use as gift or favour boxes.

If you love chocolate, we think you’ll also love our chocolate gift boxes. However, to be honest, we haven’t fully tested them. If you’d like us to try before you buy, please send chocolate samples to Davpack, care of Deb. Just don’t ask for them back.

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Dave Smith

With a background that has included spells in marketing and editorial management in the publishing and performing arts industries, Dave is now a valued member of Davpack’s marketing team, where he is our lead blogger and senior copywriter. Still relatively new to the business, he will be aiming to look at the world of cardboard boxes and packaging materials from a slightly different angle to the usual. Davpack

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