Dressing-up boxes
As has been noted elsewhere on this blog, the shift towards internet trading has had a huge effect on the book and cd markets, with a subsequent knock on boost to sales of postal boxes and book boxes. And although the trade is unlikely to have as big an impact on the high street, where book and record shops are fast disappearing, the same is also true for shoes and clothes and the shoe and garment boxes that hold them.
The rise and fall and rise of fashion
Fashion doesn’t just come and go anymore. It comes, goes, makes a brief comeback, disappears for a bit longer, reappears in an ironic way, disappears again (this time seemingly for good), before being rediscovered and marketed as if it were new, thus setting the whole process off again.
Ebay in particular is a haven for retro chic in all its forms, with many people now making a living buying items from jumble sales and charity shops, refreshing them with some well-chosen accoutrements (or maybe just giving them a wash and iron) and reselling them for ten times the original price. At the same time, many others are selling on those clothes they bought and wore once for a special occasion, don’t fit anymore or just don’t like anymore.
Old, new, borrowed and blue
But it’s not only second hand clothes that are being sold online. Most high street clothes shops now have their own online mail order businesses, while niche and specialist sellers are also flourishing, thanks to the broader market that the internet opens up as opposed to a traditional retail store.
Many of these clothes can easily be put in polythene mailing bags, which are very light and thus cheap to post; but when it comes to high value or easily damaged items, you need to offer a bit more protection. After all, if you were putting a suit, evening gown or a pair of high heels into the post, you really wouldn’t want to stuff them into a plastic bag, would you?
Our range of boxes for clothes and shoes have been specially designed to offer just this kind of protection and in recent years have been steadily working their way up our best sellers list – although given the amount of shoes my colleague Ang seems to buy online, we’re probably still having more shoe boxes coming into the building than going out!
At Davpack, we don’t just sell industrial packaging products – we sell packaging for the good things in life as well!
Sarah Hickson
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