Packaging that is More than Just a Cardboard Box – Easy Branding Boxes
Using branded boxes can create a new and enhanced shopping experience for your customers when they check their deliveries. Generic and professional packaging can still impress your consumer base however, bespoke cardboard boxes have provided countless benefits for businesses. From increasing brand awareness, improving customer loyalty and heightening the value of the parcel’s contents, adding logos or unique patterns to your packaging can grow profits and help your company stand out from its competitors. Now, with easy branding boxes, adding a special message to your packaging couldn’t be easier! In this blog, we will be explaining what easy branding boxes are, how you use them, and the positive effects using them as your chosen form of packaging can have on your business.
What are Easy Branding Boxes?
Easy branding boxes are mailing boxes that have a cut-out on the front to allow companies to show their branding or a personalised message. Made from cardboard, these cartons are easy to recycle and are degradable. Each box has been designed with a window to display logos, messages, or any other custom print or delivery details. They are a cost-effective form of packaging, providing a cheaper form of custom packaging that allows smaller businesses to personalise their packages and provide a better unboxing experience for their customers. Ideal for retailers or companies that use mainstream mail couriers due to them fitting to Royal Mail’s PIP guidelines.
How to Use Easy Branded Boxes
Not all branded packaging breaks the bank, and easy branding boxes are the perfect example of this! Inexpensive and incredibly easy to use, it is a simple process to add personalised touches to your parcels. All you have to do is print off your chosen branding or design on a piece of paper or card, and slot it into the window area before building the box. This form of bespoke packaging is perfect for busy businesses that are pressed for time or small companies that don’t have the budget, time allowance or quantity commitment that custom boxes usually require from a buyer.
The Benefits of Branded Cardboard Boxes
As mentioned in a previous blog of ours, custom packaging can reap a lot of benefits for a business, which you can read more about here. If you want a quick summary, we have listed some of the top reasons why you should invest in bespoke parcels below:
It influences purchases – When asked, a huge proportion of consumers have stated that the design of packaging influences their decisions on whether or not to purchase a product. This is because as a generation, we do consider buying items that are attractive or have an eye-catching design. Packaging is the first thing that a customer sees so the visual aspect of your carton is essential – the more you stand out from your rivals, the better. Involving bright colours and distinct shades in the appearance of your parcel can influence a person’s opinion of your products. This is proven by 90% of buyers making a snap judgement of whether they want to purchase a product based on its colour. This is especially useful for eCommerce brands or subscription boxes as it can make up for the fact that their customers cannot physically handle their products before buying them.
Customers stay loyal – It is a well-known fact within the packaging industry that branded parcels can help retain customers and improve consumer loyalty. It is natural, when selling a product, for it to have multiple competitors. More often than not, you need to do more than just make a great product and ensure that it is delivered on time. Bespoke packaging can add value to products and present your customers with a ‘wow’ factor that will persuade them to come back for more. What’s more, by making your parcel stand out from others by using cartons such as easy branding boxes, your product is going to be more memorable, so when having to make a repeat purchase, individuals will remember how impressed they were by your company and will choose to buy from you again. Personalising packaging extends the consumer/manufacturer relationship even after buyers have paid for and received their order. Branding your cardboard boxes helps create a more premium feel and could be the deciding factor on whether a person decides to buy from your company or not.
Free publicity – When you enhance your customer’s unboxing experience, the more chance there is that they will rave about it to their friends, companions, or family. Research has shown that 50% of customers are more likely to recommend a product to a friend if it came in bespoke packaging. Another free marketing tool that you might experience if your consumer base is pleased with the appearance of your packaging, is them taking photographs of their orders for social media. This can be beneficial for your brand as a wider audience is seeing your products. You can also show your appreciation for your consumer base and add some leverage to your brand by re-sharing or acknowledging the post. This will help your company attract new customers, keep your current ones loyal, and create a sense of trust and credibility for your products.
You can communicate with consumers – Due to the openness of easy branding boxes, you can fill the blank window with whatever content you desire. One example could be telling your customers your brand’s story. Another could be inserting information regarding the contents, as it will be the first thing that your audience sees. Some companies decide to insert information about charities they are supporting or include thank you notes and personalised messages to make their customers feel special. Adding these little forms of communication can increase customer appreciation and be another way to convince them to buy from you again in the future.
After putting so much effort into perfecting the quality, appearance, and functionality of your product, it is only fair that you do the same for your packaging! The time and money you spend on using branded boxes will be worth it, as it can help attract new customers and increase brand awareness. The creativity you use to form your parcels will also be rewarded as it can create longer-lasting relationships, a more loyal consumer base and improved buyer/retailer communication. If you are interested in easy branding boxes, shop with Davpack today. If you are unsure which form of custom packaging is best suited for your business, speak with our customer service team today at cs@davpack.co.uk or call 01332 821200.
Sarah Hickson
Latest posts by Sarah Hickson (see all)
- What is Sugarcane Fiber and Why is it the Most Sustainable Material on the Market? - 1st September 2022
- Packaging that is More than Just a Cardboard Box – Easy Branding Boxes - 27th July 2022
- How to Protect Temperature-Sensitive Goods During Transit - 14th July 2022