There are many reasons you might want to make your packaging stand out from the crowd and many ways in which that goal can be achieved. Perhaps you have special instructions or advice you want the recipient of your products to be made aware of immediately; maybe you’re trying to increase the visibility of your company branding or marketing message; it could be that you want it to look different to what everyone else is doing or even just make sure that the right pallet goes to the right place!

As a major supplier of boxes and packaging for well over 40 years, Davpack has plenty of experience helping to solve our Customers’ packaging problems. We also know that you don’t want your costs to go through the roof! Personalised packaging is inevitably going to be more expensive than that bought off the shelf; however, you may be surprised just how affordable it actually is, and it may even pay for itself in the long run.

Getting your message across

Printed packing tape can convey numerous messages. Davpack stocks a number of pre-printed tapes and labels with special handling instructions or warnings such as ‘Fragile’, ‘Glass – Handle With Care’, ‘Security Sealed’ and ‘Do Not Drop’, although one would hope that the last of these really shouldn’t be necessary!

Of course, if the message that you want to get across isn’t a regular one, or if you want to up your profile by making sure that your logo is a lot more visible, then you need to think about custom printed tape. Printed in up to three colours on to high quality 54 micron white or coloured vinyl, custom tape is an effective and powerful way of making a statement.

Other packaging products you can get custom printed include cardboard boxes, plastic carrier bags and polypropylene strapping.

More ways of getting noticed

Doing something different doesn’t have to involve going to the expense of having something custom printed. You can get a perfectly normal packaging material – but in a much brighter colour! So, for example, why do cardboard boxes nearly always have to be brown? We have single and double wall boxes in a range of colours, including white, red, blue, green and black.

Getting noticed on a larger scale could also be achieved by adopting the same principle with pallet wrap – with red and blue rolls available from stock, why not make your pallet the one that catches your customer’s eye first when it’s delivered to his yard? There’s also a very practical application for coloured pallet wrap – for example, if you have two or three drops to do on one lorry, using a different colour for each drop can give clear, visual information to the driver of which pallets are together.

This has been a quick round-up of some of the things you can do to make your packaging stand out from the crowd. If you would like more information or a no obligation quote, our friendly Sales team are waiting to take your call on 01332 821200.

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Rick Stanford

Rick has been a salesman in the packaging supplies business for more than thirty years. Now semi-retired, he divides his time between tending his allotment in north Devon, getting depressed at the continuing travails of his home-town football club Macclesfield Town, and sharing his considerable experience and knowledge with the readers of the Davpack blog. Davpack

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