The customer is not always (b)right: More Info Required

Custom Gift Box

We get a lot of requests for quotes for custom cardboard boxes here at Davpack. There are a few basic bits of information we need to do this, most of which should be reasonably obvious. For example, we’re always going to struggle to produce any kind of worthwhile estimate without knowing the style, size and quantity of boxes required.

Some people ring in, which may be the best way, as whoever takes the call can make sure we have the right information to produce an accurate quote. We also have an online form, which encourages whoever’s filling it in to tell us everything we need to know.

Some people, however, just send us an email. If they’re used to ordering cardboard boxes they’ll probably know what they need to tell us, but someone new to the game can on occasion have unrealistic expectations.

Deb, who is the recipient of all your bespoke box requests, breathed a very deep sigh when she got this one. Take a look at the picture above; Deb received it from a potential customer, with the message: “We really like the look of this box – could you please send us a quote for 25 of them, without the ribbon.”

Now, we also like the look of it, but this was quite clearly not enough information for us to help them, whether they wanted the ribbon or not!

But some people give us even less to work on! Deb has literally just passed this request to me: “Hi there, I need custom made boxes for bow ties for my brand…my logo printed on top in black. A quote would be amazing and how long this…” At which point the email tailed off!

With all the right info, we can usually get a quote out to you within 24 hours. The impossible, as the saying goes, takes a little longer…

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Dave Smith

With a background that has included spells in marketing and editorial management in the publishing and performing arts industries, Dave is now a valued member of Davpack’s marketing team, where he is our lead blogger and senior copywriter. Still relatively new to the business, he will be aiming to look at the world of cardboard boxes and packaging materials from a slightly different angle to the usual. Davpack

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