Design
Packaging design and its importance to the success of your business
When you’re setting up a new business, especially one trading online, it’s easy to push aside things like branded packaging until later, in favour of getting the basics right from the off: that is, developing a product for which people have a want or need, marketing it with an emphasisRead More›
What is brand building and how does packaging play its part?
In what is frequently referred to as ‘the good old days’, running a business simply involved coming up with a good idea for a product or service that people wanted. Because you were mostly dealing on a local level, that and a convincing sales pitch was pretty much all youRead More›