Retail & E-Commerce
Deciding on the perfect packaging solution for your retail or e-commerce store can be a tricky business: it effectively represents your brand. Understanding exactly why that is, and why packaging plays such an integral role in marketing your business, however, is an essential step in choosing the most appropriate and beneficial packaging solution.
In the modern consumer market, excellent customer value and service can be your trump cards — they’re essential components of customer retention and acquisition. If you run an e-commerce store, for example, and send out an expensive product that has poor security packaging, the chances of a repeat purchase can drop significantly. A company that adheres to customer beneficial values will have them filtering through all aspects of the business; from branding to products being delivered through a customer’s letter box.
So, in this section, you will learn about how packaging works in the world of retail and e-commerce, why it’s so incredibly important to get right in order for you to stand out from the pack, and how to not only meet your customer’s expectations, but exceed them.
Thanks to the rise in multi-channel sellers, packaging has seen an even greater importance to its role than ever before. Consumers are becoming environmentally aware of the implications of wasteful packaging and businesses are keen on establishing cost-effective ways in which packaging that be both valuable and purposeful. In lineRead More›
Starting your own eBay business can sometimes seem very complicated, but once you get going with it can be a great little side earner and has the potential to turn into a main source of income. That’s why we wrote this guide for you; so, you can start yourRead More›
Reducing costs is something that’s on the mind of most businesses. Often these costs are reduced in areas such as product design or raw materials for the products themselves. But reducing packaging costs is something that can be quite effective in saving you money if given a little thought. PackagingRead More›
All too often businesses get wrapped up in the business side of things and they forget that there are simple ways brand packaging can be used to secure repeat business. So how can an online business adopt creative branding solutions into their packaging options? Lets go through the 3Read More›
If we compare purchasing a well-known brand of luxury skincare from various sources, we can see how online brands use packaging to remain strong and grow, even in the face of increasing price competition from alternative sellers and products. Consider how ebay, Amazon and a branded store all provide differentRead More›