Retail & E-Commerce

Deciding on the perfect packaging solution for your retail or e-commerce store can be a tricky business: it effectively represents your brand. Understanding exactly why that is, and why packaging plays such an integral role in marketing your business, however, is an essential step in choosing the most appropriate and beneficial packaging solution.

In the modern consumer market, excellent customer value and service can be your trump cards — they’re essential components of customer retention and acquisition. If you run an e-commerce store, for example, and send out an expensive product that has poor security packaging, the chances of a repeat purchase can drop significantly. A company that adheres to customer beneficial values will have them filtering through all aspects of the business; from branding to products being delivered through a customer’s letter box.

So, in this section, you will learn about how packaging works in the world of retail and e-commerce, why it’s so incredibly important to get right in order for you to stand out from the pack, and how to not only meet your customer’s expectations, but exceed them.

 

How To Open Your Etsy Store

Market places can be a great starting point when considering setting up your own business and selling online. Places like Etsy offer a great platform for those creating homemade goods to find an audience and customer base online and we will give you some important tips to take away whenRead More

Packaging tips for start-ups

As a start-up you will likely face many challenges and choosing your packaging for your first products will probably be one of them. There are several factors you need to be aware of such as budget, marketing value and storage space. Although it might seem a lot to think aboutRead More

Optimising Your E-Commerce Packaging

With businesses increasingly taking place online and becoming more globalised, it’s no surprise that the demand for good quality postal packaging is on the rise. Improving your e-commerce packaging can increase your efficiency, save you money, time, increase your brand awareness and improve the experience for your customers. Boxes withRead More

Increasing Sales in 3 Steps: Step 3

Step 3 Improve Your Online Customer Journey It is now crucial for websites to be not only mobile friendly for browsing products, but also fully optimized for full e-commerce purchasing. This is as more and more customers are routing their shopping experience through their smart devices. Therefore, this means asidesRead More

Is Your Parcel ‘Letter Box Compatible’?

  With an increasing number of us taking to the internet for shopping, its only wise to start thinking of ways to improve the efficiency and experience of delivering products to our customers. People tend to shop online for the convenience of it (amongst other things), so having to waitRead More

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