Retail & E-Commerce
Deciding on the perfect packaging solution for your retail or e-commerce store can be a tricky business: it effectively represents your brand. Understanding exactly why that is, and why packaging plays such an integral role in marketing your business, however, is an essential step in choosing the most appropriate and beneficial packaging solution.
In the modern consumer market, excellent customer value and service can be your trump cards — they’re essential components of customer retention and acquisition. If you run an e-commerce store, for example, and send out an expensive product that has poor security packaging, the chances of a repeat purchase can drop significantly. A company that adheres to customer beneficial values will have them filtering through all aspects of the business; from branding to products being delivered through a customer’s letter box.
So, in this section, you will learn about how packaging works in the world of retail and e-commerce, why it’s so incredibly important to get right in order for you to stand out from the pack, and how to not only meet your customer’s expectations, but exceed them.
Running a business can be hard work year-round, but at busy periods of the year, it can become much harder. Luckily though there are a few ways in which you can help to prepare your business for peak periods so you can make the most of them and benefit and learn from theRead More›
The idea of your parcels being returned might be one that you want to push to the back of your mind. Returned parcels are, however, normal for any eCommerce seller, and for anyone selling online, chances are you will eventually have to deal with them in one form or another.Read More›
Marketing email campaigns are emails that are sent by businesses to customers or prospective customers in order to engage with them, drum up interest or directly generate sales. But before you start sending emails out you will need to do some groundwork in order to make a success ofRead More›
So, you’ve set up your eCommerce store and now you want to start selling your products. Fortunately for you, you can have a big impact on this and can drive traffic to your website to help you in making your first online sales, meaning you don’t have to sitRead More›
There are hundreds of thousands of different things that you can do to increase your online sales that your website makes. What we aim to do here though is provide you with 6 areas that you can focus on to make improvements and see your sales start to grow.Read More›