Retail & E-Commerce
Deciding on the perfect packaging solution for your retail or e-commerce store can be a tricky business: it effectively represents your brand. Understanding exactly why that is, and why packaging plays such an integral role in marketing your business, however, is an essential step in choosing the most appropriate and beneficial packaging solution.
In the modern consumer market, excellent customer value and service can be your trump cards — they’re essential components of customer retention and acquisition. If you run an e-commerce store, for example, and send out an expensive product that has poor security packaging, the chances of a repeat purchase can drop significantly. A company that adheres to customer beneficial values will have them filtering through all aspects of the business; from branding to products being delivered through a customer’s letter box.
So, in this section, you will learn about how packaging works in the world of retail and e-commerce, why it’s so incredibly important to get right in order for you to stand out from the pack, and how to not only meet your customer’s expectations, but exceed them.
With the start of a new year just around the corner now is the perfect time to start to consider where you can save your business some money and reduce business costs. In this uncertain time and economy, even small increases in revenue or decreases in expenses can have an impactRead More›
If you’re struggling to think of a gift to get your friends, family or loved ones this year why not consider making your own hamper full of their favourite things instead? Not only does a gift hamper give you the opportunity to get multiple smaller gifts (reducing the risk of theRead More›
Losing products due to damage in transit is a worry for any eCommerce business, or anyone needing to send items between different locations. Finding the right protective packaging helps to ease these worries by preventing damage to your products in transit. Foam packaging comes in a variety of different forms, butRead More›
Running a business can be hard work year-round, but at busy periods of the year, it can become much harder. Luckily though there are a few ways in which you can help to prepare your business for peak periods so you can make the most of them and benefit and learn from theRead More›
The idea of your parcels being returned might be one that you want to push to the back of your mind. Returned parcels are, however, normal for any eCommerce seller, and for anyone selling online, chances are you will eventually have to deal with them in one form or another.Read More›