Design

 

Packaging Presentation Matters

A product’s packaging is one of the most visually and physically important points of contact a customer will have with a business. Studies have shown that product packaging can influence a customer’s decision when choosing which products to purchase. If done right, well-presented packaging can be used as an effectiveRead More

Creating Your Festive Packaging

  Christmas is huge event for most businesses and festive packaging plays an important role. Whether making it simply stand out amongst competitors or perfecting the unboxing experience for customers, its never too early to start thinking about your packaging. Festive packaging is a great way to showcase your brandingRead More

Moving from online seller to online brand; the unboxing experience

If you compare the difference between ordering from ebay, Amazon and your favourite brand’s own online store, you will notice more thought, precision and creativity being put into packaging today than in the past. We’re not talking of course about the product packaging, but the all-important delivery packaging.   WhyRead More

Craft Business 101: Branding Outside the Box

Pencil Standing Out From the Crowd

The role of the internet in today’s society continues to evolve, from online shopping to online promotions, this modern day distribution channel has proven itself to be an effective starting point for establishing brand awareness. With online retail brands such as ASOS, Zalando and BooHoo, demonstrating year on year thatRead More

What does 2016 hold for the packaging world?

How will the predicted packaging trends for 2016 affect small business owners? Looking at some of the key findings found in Mintel’s latest report on global packaging trends, there is plenty of useful packaging advice to consider that could help you and your business enjoy a prosperous new year. UniquenessRead More

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