It’s probably safe to say that we all know that when packaging e-commerce products the main aim is to protect the product to make sure it gets to your customer in one piece. That doesn’t mean to say you shouldn’t be thinking about how your packaging looks to your customers and how it makes them feel. In fact, there is a whole genre of YouTube videos based on unboxing products that have been purchased online, and often they are more focused on the products themselves, but that doesn’t mean to say that the packaging doesn’t play an important part. 

Use Custom Printed Packaging

One of the most obvious ways to make your packaging stand out is by creating customised packaging by printing your logo, branding and any other designs on your parcels. To help change your packaging up throughout the year you can also try seasonal packaging, not only at the most obvious times such as Christmas but also during summer. Often summer doesn’t generate as much seasonal themed packaging as the winter months, but it can extremely eye-catching and relevant to your brand, especially if you are selling products such as clothing that is itself extremely seasonal. Customising your packaging doesn’t need to involve having all your packaging printed with your logo and designs from a professional printing company. In fact, we’ve got another blog that looks at how you can create affordable customised packaging depending on the size of your business so that you don’t have to break the bank.

Don’t Forget The Inside Of Your Parcels

Once you’ve got the outside of your parcels sorted, you’ll want to turn your attention to the inside of them. Make sure that you’re taking care to look after the presentation on the inside of your parcels, especially if your customers are buying a luxury item or premium version of something. Tissue paper packaging is a great way to add a touch of class to the inside your parcels and also doesn’t cost that much either. As well as the overall presentation of the inside of your boxes, consider adding some inserts to your parcels. This could be anything from a simple thank you card, to some free samples or a discount voucher to use in the future. All these things can add to making the whole experience of receiving your products even better for your customer and helps encourage repeat business. 

Don’t Overdo Your Packaging 

This might seem like an obvious one, but many companies still get it wrong. Putting items in boxes that are far too big for your products not only gives your customer more waste to deal with but can also lead to your parcels being crushed easier and your product being damaged, not a good look. Overfilling the parcels with protective packaging might help to reduce the damage but still doesn’t look good and again leaves the customer with more waste at the end to deal with. Using too much packaging may also mean you’re overpaying on packaging materials and delivery fees, keep costs low by making sure your packaging is right for your product!  

Make Them Easy to Open 

When your customer receives your parcels, chances are they’re going to want to get into them quickly rather than having to mess around cutting into them and picking off pieces of tape. Using postal packaging that has integral tear strips such as many of our book packaging options makes for a quick and easy opening of your parcels. What’s more, is that they often come with self-sealing adhesive strips which help to create a neat presentable finish to your packaging. 

So, there you have it, some easy ways to use your packaging to help improve the experience for your customers, leaving a positive and lasting impression. Don’t forget to get in contact with us for any customised packaging solutions where one of our dedicated team members will help you find the perfect solution for your needs. Simply call us on 01332 821200 or email us at sales@davpack.co.uk. 

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Rick Stanford

Rick has been a salesman in the packaging supplies business for more than thirty years. Now semi-retired, he divides his time between tending his allotment in north Devon, getting depressed at the continuing travails of his home-town football club Macclesfield Town, and sharing his considerable experience and knowledge with the readers of the Davpack blog. Davpack

Latest posts by Rick Stanford (see all)

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