Brand Building Centre
Utilising packaging effectively and efficiently is an integral component to brand marketability — whether you’re just starting up a new business or are a large corporate company. From eye catching shelf-ready packaging to sustainable home delivery parcels, consumers now expect quality considerations in all aspects of a brand’s packaging process. It doesn’t matter what type of brand you want to build, how consumers see your packaging can be the deciding factor in saying “yes” or “no“ to your services or products.
Packaging should reflect a part of your brand’s overall ethos, and introduces a freedom to innovate, and to be creative when trying to replicate it. Do you want to inspire? Perhaps you want to be environmentally friendly? The packaging you use is the perfect vehicle in getting your brand message out there.
To help get you on your way in using packaging as a powerful brand building tool, we’ve broken down the basics so you can understand how to utilise it effectively, and to see how different industries are using packaging in marketable ways that are not only tried and tested, but also new and exciting.
Packaging has multiple purposes; it must protect its contents, be convenient to transport, convey essential product information to the consumer and act as a promotional tool. Many companies have realised the power that packaging can have and have used simple design features to add value to their product. With moreRead More›
A product’s packaging is one of the most visually and physically important points of contact a customer will have with a business. Studies have shown that product packaging can influence a customer’s decision when choosing which products to purchase. If done right, well-presented packaging can be used as an effectiveRead More›
Whether your business is large or small, you have the option of using affordable custom packaging. In order to get an overall picture of how you can customize packaging affordably, we’ve listed three simple methods you can use, whether you work from your living room, garage or warehouse. The methods are tailoredRead More›
Adding colour to your packaging doesn’t have to be as expensive as you think… As with most packaging materials, a cost effective option always exists to suit different budgets and adding colour to packaging is no exception. The power of colour has the ability to enhance the appearance of yourRead More›
Christmas is huge event for most businesses and festive packaging plays an important role. Whether making it simply stand out amongst competitors or perfecting the unboxing experience for customers, its never too early to start thinking about your packaging. Festive packaging is a great way to showcase your brandingRead More›