Brand Building Centre
Utilising packaging effectively and efficiently is an integral component to brand marketability — whether you’re just starting up a new business or are a large corporate company. From eye catching shelf-ready packaging to sustainable home delivery parcels, consumers now expect quality considerations in all aspects of a brand’s packaging process. It doesn’t matter what type of brand you want to build, how consumers see your packaging can be the deciding factor in saying “yes” or “no“ to your services or products.
Packaging should reflect a part of your brand’s overall ethos, and introduces a freedom to innovate, and to be creative when trying to replicate it. Do you want to inspire? Perhaps you want to be environmentally friendly? The packaging you use is the perfect vehicle in getting your brand message out there.
To help get you on your way in using packaging as a powerful brand building tool, we’ve broken down the basics so you can understand how to utilise it effectively, and to see how different industries are using packaging in marketable ways that are not only tried and tested, but also new and exciting.
Here at Davpack, we’re ramping up our efforts to improve our eco footprint by making some changes to the way we do things. That’s why, amongst other things, we’ve set ourselves the target of recycling 95% of our internal waste within the company. To make this happen, we’ve startedRead More›
Step 4 Develop Your Competitive Advantage Through Unique Selling Points There’s a high chance that you’re not the only one out there selling your product or type of product, which is why you need to be able to offer something else that your competitors don’t if you want to makeRead More›
Sometimes the choices available can be overwhelming for customers which can make it hard for your products to stand out. One way in which you can increase the chances of this though is by using your packaging. In a physical store it can make your products stand out fromRead More›
Packaging has multiple purposes; it must protect its contents, be convenient to transport, convey essential product information to the consumer and act as a promotional tool. Many companies have realised the power that packaging can have and have used simple design features to add value to their product. With moreRead More›
A product’s packaging is one of the most visually and physically important points of contact a customer will have with a business. Studies have shown that product packaging can influence a customer’s decision when choosing which products to purchase. If done right, well-presented packaging can be used as an effectiveRead More›