Brand Building Centre

Utilising packaging effectively and efficiently is an integral component to brand marketability — whether you’re just starting up a new business or are a large corporate company. From eye catching shelf-ready packaging to sustainable home delivery parcels, consumers now expect quality considerations in all aspects of a brand’s packaging process. It doesn’t matter what type of brand you want to build, how consumers see your packaging can be the deciding factor in saying “yes” or “no“ to your services or products.

Packaging should reflect a part of your brand’s overall ethos, and introduces a freedom to innovate, and to be creative when trying to replicate it. Do you want to inspire? Perhaps you want to be environmentally friendly? The packaging you use is the perfect vehicle in getting your brand message out there.

To help get you on your way in using packaging as a powerful brand building tool, we’ve broken down the basics so you can understand how to utilise it effectively, and to see how different industries are using packaging in marketable ways that are not only tried and tested, but also new and exciting.

 

The Benefits of Jiffy Bags and Alternative Products You Should Buy

Jiffy bags are an incredibly popular form of postal protection. Due to its reliability and affordability, the brand has become a household name for eCommerce and retail businesses worldwide. The Baldwin family, who are the original manufacturers of Jiffy bags, produced wood wool before anything else in 1896. Wood woolRead More

What is Sugarcane Fiber and Why is it the Most Sustainable Material on the Market?

Sugarcane Fiber is a newly developed sustainable material that has taken over the packaging industry and has become an environmentally friendly alternative to many different types of containers such as cardboard boxes. Sugarcane, also known as bagasse, is a fast-growing renewable resource, it can be used for several different purposes.Read More

Davpack’s Most Popular Eco-Friendly Products

The number of businesses converting to environmentally friendly packaging is constantly growing. Eco-friendly products are favoured because more often than not they are cheaper than the more traditional forms of packaging. Apart from the inexpensive aspect, the other benefits of using eco-conscious parcels include lowering your company’s carbon footprint, improvingRead More

Great Gift Box Ideas Perfect for Any Occasion

Gift boxes are more than just a container for your products or presents. They are designed to add extra value to the contents and help make recipients feel special. Gift boxes bring joy to those opening them. They aren’t just a way of friends sending items to one another, theyRead More

Why Custom Packaging is Essential for your Business

Using custom packaging has become the secret to any business’ success. It increases customer online engagement and loyalty with brands, enables boxes to be made fit to size, and is a free marketing technique whilst stock is in shipment. Custom packaging has always been known as an expensive packing optionRead More

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