Brand Building Centre
Utilising packaging effectively and efficiently is an integral component to brand marketability — whether you’re just starting up a new business or are a large corporate company. From eye catching shelf-ready packaging to sustainable home delivery parcels, consumers now expect quality considerations in all aspects of a brand’s packaging process. It doesn’t matter what type of brand you want to build, how consumers see your packaging can be the deciding factor in saying “yes” or “no“ to your services or products.
Packaging should reflect a part of your brand’s overall ethos, and introduces a freedom to innovate, and to be creative when trying to replicate it. Do you want to inspire? Perhaps you want to be environmentally friendly? The packaging you use is the perfect vehicle in getting your brand message out there.
To help get you on your way in using packaging as a powerful brand building tool, we’ve broken down the basics so you can understand how to utilise it effectively, and to see how different industries are using packaging in marketable ways that are not only tried and tested, but also new and exciting.
It’s probably safe to say that we all know that when packaging e-commerce products the main aim is to protect the product to make sure it gets to your customer in one piece. That doesn’t mean to say you shouldn’t be thinking about how your packaging looks to your customers and how it makes themRead More›
Many of the e-commerce packages we receive look the same, box with tape and a dispatch notice on the front, which might be perfectly functional, but can look pretty boring and doesn’t do anything for enhancing your brand. If you’re wanting to try out something different for your postal packaging why not tryRead More›
Here at Davpack, we’re ramping up our efforts to improve our eco footprint by making some changes to the way we do things. That’s why, amongst other things, we’ve set ourselves the target of recycling 95% of our internal waste within the company. To make this happen, we’ve startedRead More›
Step 4 Develop Your Competitive Advantage Through Unique Selling Points There’s a high chance that you’re not the only one out there selling your product or type of product, which is why you need to be able to offer something else that your competitors don’t if you want to makeRead More›
Sometimes the choices available can be overwhelming for customers which can make it hard for your products to stand out. One way in which you can increase the chances of this though is by using your packaging. In a physical store it can make your products stand out fromRead More›