Why Custom Packaging is Essential for your Business
Using custom packaging has become the secret to any business’ success. It increases customer online engagement and loyalty with brands, enables boxes to be made fit to size, and is a free marketing technique whilst stock is in shipment. Custom packaging has always been known as an expensive packing option however, with Davpack you don’t have to worry about cost, as we can provide decorated boxes, bags, tape and so much more in bulk at incredibly reasonable prices! Meaning you can incorporate customised accessories for your packaging, without breaking your company’s bank. Having bespoke packaging can help optimise your warehouse, improve the packing process and order fulfilment rate, as well as leave a lasting positive impression on your customers. But that is not all, there are so many other reasons why custom packaging is essential for your business…
Adds Value and Helps your Business Stand Out
Adding decoration to your packaging, whether it be printing your brand on the box, using cute message inserts, or personalised tape all increases the value of the contents inside. After eating out at a restaurant or when testing a product, the question often asked by consumers is ‘Am I getting my money’s worth?’, this is where spending a little extra on nicely designed packaging can help the answer always be ‘Yes’. It improves the whole unboxing experience and impresses your customers. Compared to just using plain packaging, adding a little decoration will assist in making your brand appear more luxurious and worth the money that was spent on it. The appearance of your packaging will make it stand out compared to other brands, both during transit and in your consumer’s memory. By becoming a memorable parcel, your customer will think of your company when they need a product in the future, or even incline them to recommend your items to their peers, increasing consumer loyalty and building up an even larger set of buyers. Appealing packaging will also make your parcels eye-catching for those seeing them during delivery, it is a free marketing technique that allows people to know your company’s name without having to search for it or know about the products you sell. If strangers admire your packaging, it might influence them to research your brand and potentially buy from you.
Improves Product Protection
If your products consist of unique shapes, they may be more prone to damage during transit, in this case, custom packaging is a great – if not the best – accessory for your business to turn to. You can make each box true to size and decrease the amount of empty space within parcels, involving specific dimensions that will ensure that your items have a snug fit within their packaging. Not only this, having smaller parcels can lessen the amount of money spent on unnecessary delivery lorries and pallets, due to the extra unused space within boxes being significantly lower than regular packaging options. The order fulfilment process will be sped up through your staff spending less time padding out boxes and adding protective packaging due to insufficiently sized boxes and bags. Custom boxes will help decrease your company’s spending, enhance warehouse efficiency, optimise pallet loads and improve customer satisfaction due to not having to dig through huge amounts of bubble wrap or packing peanuts to find their item. Bespoke packaging also reduces the damage of parcels because of decreased movement within each box and therefore, improves resistance to crushing of cartons. All of this means your consumer base will end up with attractive parcels which arrive in perfect condition because your warehouse uses suitable packaging for its stock.
Increases Online Presence
When your company uses attractive packaging which impresses its customers or has a nice message printed somewhere on the box, even something as simple as a ‘Love From (your company) x’ note, people will feel encouraged to post on their social media accounts praising your business. If your packaging looks good, people will want to show it off online to their followers, improving the reputation and appearance of your company. Customised packaging increases the likelihood of tagged or dedicated posts, meaning your brand will become more well-known, gaining both followers and buyers. Unboxing videos have become a huge trend on social media platforms such as Instagram, TikTok, and YouTube. If your boxes are exciting and intriguing for people to open, they will most likely be involved in these videos, influencing individuals to buy from your business so they can experience the same joy when opening an order. This means that investing a little extra into your packaging pays off in multiple ways, whether it is building up your client base or social media following, improving the reputation and recognition of your product, or isolating your brand from its competitors. You can repay the extra spending on bespoke packaging by new, extra customers spending their money on your items.
Giving your packaging the best possible appearance can help your brand stand out from competing companies, increase customer engagement and loyalty, whilst reducing parcel damages and improving warehouse efficiency. It is becoming an ever-growing marketing technique, and even though it may be a little extra addition for your company to spend money on, it will repay you in attracting new customers along with saving space on pallets and truckloads. At Davpack, we have countless custom packaging options available, get a free quote today, and take your business to the next level.
Remy Courtois
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