Brand Building Centre
Utilising packaging effectively and efficiently is an integral component to brand marketability — whether you’re just starting up a new business or are a large corporate company. From eye catching shelf-ready packaging to sustainable home delivery parcels, consumers now expect quality considerations in all aspects of a brand’s packaging process. It doesn’t matter what type of brand you want to build, how consumers see your packaging can be the deciding factor in saying “yes” or “no“ to your services or products.
Packaging should reflect a part of your brand’s overall ethos, and introduces a freedom to innovate, and to be creative when trying to replicate it. Do you want to inspire? Perhaps you want to be environmentally friendly? The packaging you use is the perfect vehicle in getting your brand message out there.
To help get you on your way in using packaging as a powerful brand building tool, we’ve broken down the basics so you can understand how to utilise it effectively, and to see how different industries are using packaging in marketable ways that are not only tried and tested, but also new and exciting.
One vital function of packaging is identification. It should carry information about both the product and the brand. With so many brands vying for consumers’ attention, it is important for products to be eye-catching. Since packaging provides the consumer’s first contact with a product, it plays the primary role inRead More›
How will the predicted packaging trends for 2016 affect small business owners? Looking at some of the key findings found in Mintel’s latest report on global packaging trends, there is plenty of useful packaging advice to consider that could help you and your business enjoy a prosperous new year. UniquenessRead More›
How do you build your brand through packaging? Well, now more than ever, packaging is seen as a reflection of your brand, and has seen an explosion of creativity and innovation over the past few years alone. Packaging design has become so integral to buying, you’d be mad to notRead More›
Global branding depends on well known names, recognisable logos and mass marketing strategies. Local branding however targets specific populations using diverse marketing techniques and can go as far as changing product names. A balance between global and local is, in the current market, essential to branding success. Companies who areRead More›
Packaging is multifunctional: it must protect the goods it contains, be convenient to transport, convey essential product information to the consumer and act as a promotional tool. Many companies have capitalised on the power of packaging and used simple design features to add value to their product. In today’s competitiveRead More›