Brand Building Centre
Utilising packaging effectively and efficiently is an integral component to brand marketability — whether you’re just starting up a new business or are a large corporate company. From eye catching shelf-ready packaging to sustainable home delivery parcels, consumers now expect quality considerations in all aspects of a brand’s packaging process. It doesn’t matter what type of brand you want to build, how consumers see your packaging can be the deciding factor in saying “yes” or “no“ to your services or products.
Packaging should reflect a part of your brand’s overall ethos, and introduces a freedom to innovate, and to be creative when trying to replicate it. Do you want to inspire? Perhaps you want to be environmentally friendly? The packaging you use is the perfect vehicle in getting your brand message out there.
To help get you on your way in using packaging as a powerful brand building tool, we’ve broken down the basics so you can understand how to utilise it effectively, and to see how different industries are using packaging in marketable ways that are not only tried and tested, but also new and exciting.
For growing businesses increasing brand awareness can mean implementing new ideas, exploring new markets and increasing business presence. What approaches can a growing business take to showcase a brand and expand their company. Printed Outer Packaging Thanks to continuous digital print innovations custom printing is now widely available across aRead More›
If you compare the difference between ordering from ebay, Amazon and your favourite brand’s own online store, you will notice more thought, precision and creativity being put into packaging today than in the past. We’re not talking of course about the product packaging, but the all-important delivery packaging. WhyRead More›
With online purchasing becoming increasingly popular for consumers, higher expectations are placed on packaging to not only fulfil the fundamental role of parcel protection but to also offer reassurances to the customer that their purchase with their chosen company was the right decision. For the customer, the brand should alwaysRead More›
The opportune time to wow your customers and showcase your company’s creative ability is during the festive season, with some retailers preparing as early as 7 months in advance for the busiest time of the year. While not all businesses have long purchasing processes or lengthy logistics lead times,Read More›
The role of the internet in today’s society continues to evolve, from online shopping to online promotions, this modern day distribution channel has proven itself to be an effective starting point for establishing brand awareness. With online retail brands such as ASOS, Zalando and BooHoo, demonstrating year on year thatRead More›