Selling Online
Differentiating brand from ‘seller’
If we compare purchasing a well-known brand of luxury skincare from various sources, we can see how online brands use packaging to remain strong and grow, even in the face of increasing price competition from alternative sellers and products. Consider how ebay, Amazon and a branded store all provide differentRead More›
Why should I buy an econoBOOK?
Often referred to as postal wraps, econoBOOK packaging is uniquely built to protect and restrict movement by using folding arms to cushion the enclosed item and reduce void space. This not only secures the package, but by reinforcing the corners this form of packaging is extremely durable when undertaking theRead More›
Ecommerce packaging Checklist
If you’re starting a new ecommerce business, packaging should be seen as an extension of the product you’re selling. We have essentially now moved towards ‘buying experiences’. The end goal of simply delivering the product to someone is not really enough anymore; in an age of one-upmanship, businesses are strivingRead More›
Five Ways to Make Your Deliveries More Memorable
If you’re running a mail order business, you naturally want to impress your customers enough so that they’ll immediately think of you should they have a need for your kind of product again. After all, as the old credo has it, winning a new customer is great, but winning aRead More›
Why creating an Easter landing page could be the best decision you make this month
Whether you like it or not, these days most religious festivals have become heavily commercialised, times when savvy business owners can take advantage of gift-giving traditions to increase turnover and give their sales a valuable boost. Easter may not be the rampant spendfest that Christmas has become, but it’s stillRead More›